ABC Consumer July – December 2014: Home Interest

For the second period Newsline is reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC’s “headline figure”.

Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data.

As a yearly reporting title, WI Life magazine, from the Women’s Institute, was back in the top spot for the latest Consumer ABCs for July – December 2014.

With no year on year change, WI Life recorded a combined print and digital circulation of 212,547. This forced Time Inc’s Ideal Home into second place, with a circulation of 187,509, period on period decline of -4.6% and year on year decline of -2.9%.

Hearst Magazine UK’s Country Living was pushed from second to third place with an average monthly gross circulation of 182,622, and a period on period increase of 2.1%.

The best performance was recorded by Hearst UK’s House Beautiful, up more than 10% to record a circulation of 122,926.

In contrast, the worst performance was made by Time Inc’s 25 Beautiful Homes, which saw a period on period drop of -6.6%. The magazine’s circulation currently stands at 91,188.

As is normal for the home interest market, many publishers only release yearly figures, so PoP data is not available for many titles.