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ABC: Guardian and ‘i’ see yearly growth

ABC: Guardian and ‘i’ see yearly growth

The Guardian and the ‘i‘ record small year-on-year increases in the latest ABC figures, as the Sun’s monthly figures slide -7.4%.

Daily titles

In the quality market, the Independent’s sister paper, ‘i’, was the only title to see any growth in circulation for the month, up 0.6% PoP – an addition of 1,800 copies. The paper also recorded growth of 0.6% over the year.

The Guardian’s -5.5% PoP decline saw the paper lose over 11,500 copies to its average circulation in February, however, the title saw yearly growth, despite a cover price hike, of 1.5%.

A -2.6% PoP loss meant that the Daily Telegraph was down by over 14,000 in February, taking its total circulation to just over 530,000.

The mid market saw the Daily Mail lose 53,500 copies in February after a -3% PoP dip, while the Daily Express was down -1.7% PoP, losing 8,600.

In the popular market, the most significant decline in circulation belonged to the Sun, which was down -7.4% PoP to lose almost 165,000 copies – the biggest loss of all the daily titles.

A -10.2% decline also meant that the paper was down 233,000 year on year to record an overall average circulation of just over 2 million.

Overall the daily titles were down -4% PoP and -7.5% YoY.

London Free Press

Following on from January’s success, a big boost in circulation for the London Evening Standard meant that the London Free Press was up both PoP and YoY – 3.5% and 5.6%, respectively.

Adding an extra 59,000 copies to its circulation over the month, the Evening Standard recorded a total circulation of over 800,000.

A -0.5% PoP loss saw City A.M record an overall circulation of 118,500 in February, while a -0.1% decline saw the Metro secure just under 770,000.

Sunday titles

All but three titles in the Sunday national newspaper market recorded any increase in month on month circulations.

The Sunday People saw the strongest growth, up 1.4% on January, selling an extra 5,123 copies. However, like every title in the market, recorded yearly losses.

The paper’s current circulation now stands at 379,943.

The Sunday Times was up 1%, an extra 8,244 copies, and has secured a circulation of almost 826,000 (down -5.7% year on year).

The Sunday Express also saw growth, although only slight. Selling just over 1,800 more copies than in January, the paper was up 0.4%.

The biggest loss in February belonged to the Sun on Sunday, down -5.9%, more than 105,500 copies. The title was down -11.4% over the year but still leads the popular market by some margin, selling over 1,695,000 copies.

The entire Sunday market was down -1.8% PoP, and -8.7% YoY.

National Newspaper ABC Figures – Feb 2014
Daily Titles Feb-13 Jan-14 Feb-14 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 8,240,400 7,939,502 7,622,887 -617,513 -7.5 -316,615 -4.0
Quality
Daily Telegraph 541,036 544,546 530,246 -10,790 -2.0 -14,300 -2.6
Financial Times 269,121 234,193 224,372 -44,749 -16.6 -9,821 -4.2
Guardian 193,586 207,958 196,425 2,839 1.5 -11,533 -5.5
i 298,206 298,266 300,110 1,904 0.6 1,844 0.6
Independent 75,125 66,576 64,279 -10,846 -14.4 -2,297 -3.5
Times 393,814 384,304 382,198 -11,616 -2.9 -2,106 -0.5
Mid Market
Daily Express 528,941 500,473 491,864 -37,077 -7.0 -8,609 -1.7
Daily Mail 1,829,266 1,780,565 1,727,118 -102,148 -5.6 -53,447 -3.0
Popular
Daily Mirror 1,037,582 992,256 951,030 -86,552 -8.3 -41,226 -4.2
Daily Record 256,024 227,639 224,132 -31,892 -12.5 -3,507 -1.5
Daily Star 535,709 489,067 482,136 -53,573 -10.0 -6,931 -1.4
Sun 2,281,990 2,213,659 2,048,977 -233,013 -10.2 -164,682 -7.4

DailyQual

DailyMid

DailyPop

London Free Press ABC Figures – Feb 2014
London Free Press Feb-13 Jan-14 Feb-14 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,603,728 1,636,226 1,693,569 89,841 5.6 57,343 3.5
City A.M 127,950 119,055 118,441 -9,509 -7.4 -614 -0.5
London Evening Standard 701,522 746,430 805,309 103,787 14.8 58,879 7.9
Metro (London) 774,256 770,741 769,819 -4,437 -0.6 -922 -0.1

LondonFree

National Newspaper ABC Figures – Feb 2014
Sunday Titles Feb-13 Jan-14 Feb-14 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 8,066,783 7,501,998 7,365,140 -701,643 -8.7 -136,858 -1.8
Quality
Independent On Sunday 113,597 101,284 100,953 -12,644 -11.1 -331 -0.3
Observer 223,588 225,474 220,810 -2,778 -1.2 -4,664 -2.1
Sunday Times 875,434 817,642 825,886 -49,548 -5.7 8,244 1.0
Sunday Telegraph 429,346 429,285 423,284 -6,062 -1.4 -6,001 -1.4
Mid Market
Mail On Sunday 1,697,087 1,586,979 1,586,274 -110,813 -6.5 -705 -0.0
Sunday Express 466,395 430,601 432,408 -33,987 -7.3 1,807 0.4
Sunday Post 240,624 220,214 215,261 -25,363 -10.5 -4,953 -2.2
Popular
Daily Star Sunday. 340,105 310,063 301,377 -38,728 -11.4 -8,686 -2.8
Sunday People 427,635 374,820 379,943 -47,692 -11.2 5,123 1.4
Sun on Sunday 1,912,643 1,800,830 1,695,237 -217,406 -11.4 -105,593 -5.9
Sunday Mail 289,015 256,052 252,019 -36,996 -12.8 -4,033 -1.6
Sunday Mirror 1,051,314 948,754 931,688 -119,626 -11.4 -17,066 -1.8

SunQual

SunMid

SunPop

National Newspaper ABC Figures – Sep 2013 – Feb 2014
Daily Titles Sep 12 – Feb 13 Aug 13 – Jan 14 Sep 13 – Feb 14 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 8,435,145 7,943,700 7,852,599 -582,546 -6.9 -91,101 -1.1
Quality
Daily Telegraph 552,065 547,759 543,272 -8,793 -1.6 -4,487 -0.8
Financial Times 282,792 239,089 237,130 -45,662 -16.1 -1,959 -0.8
Guardian 202,272 199,141 200,256 -2,016 -1.0 1,115 0.6
i 295,233 296,055 296,866 1,633 0.6 811 0.3
Independent 78,538 68,200 67,473 -11,065 -14.1 -727 -1.1
Times 400,060 388,435 386,883 -13,177 -3.3 -1,552 -0.4
Mid Market
Daily Express 534,173 514,164 507,791 -26,382 -4.9 -6,373 -1.2
Daily Mail 1,860,653 1,767,893 1,755,570 -105,083 -5.6 -12,323 -0.7
Popular
Daily Mirror 1,052,474 1,007,919 992,314 -60,160 -5.7 -15,605 -1.5
Daily Record Aug-10 Sep-49 Feb-37 -26,870 -10.4 -4,611 -1.9
Daily Star 556,404 517,819 506,850 -49,554 -8.9 -10,969 -2.1
Sun 2,360,915 2,159,919 2,125,498 -235,417 -10.0 -34,421 -1.6
National Newspaper ABC Figures – Sep 2013 – Feb 2014
Sunday Titles Sep 12 – Feb 13 Aug 13 – Jan 14 Sep 13 – Feb 14 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 8,282,448 7,692,239 7,584,669 -697,779 -8.4 -107,570 -1.4
Quality
Independent On Sunday 117,287 106,323 104,850 -12,437 -10.6 -1,473 -1.4
Observer 232,561 223,915 224,576 -7,985 -3.4 661 0.3
Sunday Times 891,089 825,684 825,587 -65,502 -7.4 -97 -0.0
Sunday Telegraph 436,507 434,010 432,082 -4,425 -1.0 -1,928 -0.4
Mid Market
Sunday Express 479,826 449,584 443,044 -36,782 -7.7 -6,540 -1.5
Mail On Sunday 1,725,004 1,624,895 1,610,028 -114,976 -6.7 -14,867 -0.9
Sunday Post 252,166 229,851 225,331 -26,835 -10.6 -4,520 -2.0
Popular
Daily Star Sunday. 370,101 325,703 318,532 -51,569 -13.9 -7,171 -2.2
Sunday People 440,727 399,247 391,992 -48,735 -11.1 -7,255 -1.8
Sun on Sunday 1,989,560 1,808,857 1,771,968 n/a n/a -36,889 -2.0
Sunday Mail 295,496 271,390 264,956 -30,540 -10.3 -6,434 -2.4
Sunday Mirror 1,052,124 992,780 971,723 -80,401 -7.6 -21,057 -2.1

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