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ABC Issue Carweek Figures

ABC Issue Carweek Figures

Following the recent ABC agreement with Carweek to publish an audited circulation figure for November 1993 to January 1994, these figures, together with the following audit period up to March 1994 have today been released.

CARWEEK Total Average Net Sale Per Issue
Nov 1-Jan 8 44,927
Jan 9-Mar 31 71,153

ABC CHANGE CONSUMER RULES

ABC has made some changes to the rules concerning general consumer magazines; from now on separate Eire figures will not be required, and will be included in the combined UK & Eire sales figure. This follows the one year trial of auditing Eire sales separately; due to the difficulty and inconvenience in collecting data and the amount the advertising industry used the separate figure, it was decided at the most recent Council meeting that the Eire figure should be combined.

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