ABC Jan-Jun 2002 Teenage Titles

The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 15 August 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes: ABC Jan-Jun 2002

ABC results for the six-month period ending June 2002 reveal a relatively lacklustre performance from teen titles. Year on year analysis of the teenage market reveals an overall decline for the sector, with a 5.1% drop in overall circulation.

High-profile J17 was the sector’s biggest loser falling 33.7%, bringing circulation down to 131,114. Attic Futura’s Sugar held onto the top spot, despite a 6% fall, it still remained well ahead of the competition with a total circulation of 346,449.

BBC’s Top of the Pops magazine continues to suffer, declining by 16.5% year on year, but total circulation still stood at 235,007. While Emap’s pop magazine stalwart Smash Hits declined by 4.3%, bringing its circulation to 198,621.

In a busy period for teen titles, there were two launches and two closures; Cosmogirl reported a circualtion of 171,946, expanding National Magazines Company’s share of the teenage market. However, BBC’s Star magazine, a teen version of Hello, failed to capture the market and closed. Elsewhere, Attic Futura’s CD:UK magazine is no doubt hoping to succeed where BBC’s Live & Kicking, now cancelled, failed. It’s circulation stood at 138,22.

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