ABC Jan-Jun 2002-Teenage Titles

The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 15 August 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes: ABC Jan-Jun 2002

ABC results for the six-month period ending June 2002 reveal a relatively lacklustre performance from teen titles. Year on year analysis of the teenage market reveals an overall decline for the sector, with a slight drop in overall circulation.

High profile J17 was the sector’s biggest loser falling 33.77%. Attic Futura’s Sugar held onto the top spot, despite a slight drop in circulation it remained well ahead of the competition.

BBC’s Top of the Pops magazine continued to suffer, declining by 16.5% year on year. While Emap’s pop magazine stalwart Smash Hits continued to see circulation fall.

In a busy period for teen titles, there were two launches and two closures; Cosmogirl reported a solid set of ABC fugures, expanding National Magazines Company’s share of the teenage market. However, BBC’s Star magazine, a teen version of Hello, failed to capture the market and closed. Elsewhere Attic Futura’s CD:UK magazine is no doubt hoping to succeed where BBC’s Live & Kicking, now cancelled, failed.

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