ABC June 2013: Independent online loses over 100,000 daily visitors
Despite a 6.4% lift in average unique browsers in May – the highest increase of all the online ABC monitored newsbrands – the Independent online suffered the biggest hit in June, down -8.7% and losing just over 104,000 daily visitors.
The Telegraph online and MailOnline were both down as well, -4.2% and -1.5%, respectively – while guardian.co.uk experienced the greatest increase in daily browsers, up 4.7% and adding an average of 218,629.
The Sun online also saw an increase in daily visitors and was up 2.1% to take its total average daily browser figure to 1.8 million.
The Mirror Group Digital saw the greatest month on month percentage rise, boasting a 16.1% increase – translating to an addition of 200,000 average daily views.
| Site | June 13 Daily Average Unique Browsers | May 13 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 8,111,988 | 8,234,043 | -122,055 | -1.5 |
| guardian.co.uk | 4,884,043 | 4,665,414 | 218,629 | 4.7 |
| Telegraph | 2,733,136 | 2,853,819 | -120,683 | -4.2 |
| The Sun | 1,814,963 | 1,777,360 | 37,603 | 2.1 |
| The Independent | 1,099,561 | 1,203,826 | -104,265 | -8.7 |
| Mirror Group Digital | 1,440,082 | 1,240,902 | 199,180 | 16.1 |
Source: ABC