ABC March: Sun sees web traffic soar
The Sun recorded an impressive 10.2% increase in its web traffic in March, equating to an extra 208,000 visitors a day.
Trinity Mirror Nationals also performed well, up 6.2% to 4.5 million, while The Independent, which became a digital-only newsbrand at the end of March, recorded a healthy 5.5% increase – making it the third best-performing national title of the month.
Meanwhile, the Telegraph’s online news site was down -3.6% over the month, losing 156,500 unique daily browsers, while a small -0.6% decline lost theguardian.com a little over 51,000.
However, it is still the second most popular news site by far, attracting more than 8.8 million visitors a day.
MailOnline saw no change to its 14.4 million strong audience, with the only significant declines coming from regional titles Daily Post Wales (-14.2%) and Birmingham Mail (-9.6%).
| Site | Mar 16 daily average unique browsers | Feb 16 daily average unique browsers | Actual change | % change |
|---|---|---|---|---|
| MailOnline | 14,390,593 | 14,383,578 | 7,015 | 0.0 |
| theguardian.com | 8,821,223 | 8,872,392 | -51,169 | -0.6 |
| Trinity Mirror Nationals | 4,455,426 | 4,195,021 | 260,405 | 6.2 |
| Telegraph | 4,172,345 | 4,328,890 | -156,545 | -3.6 |
| The Independent | 3,082,936 | 2,921,273 | 161,663 | 5.5 |
| The Sun | 2,255,172 | 2,046,792 | 208,380 | 10.2 |
| express.co.uk | 1,218,492 | 1,176,494 | 41,998 | 3.6 |
| Metro | 1,194,511 | 1,188,978 | 5,533 | 0.5 |
| dailystar.co.uk | 706,253 | 685,769 | 20,484 | 3.0 |
| manchestereveningnews.co.uk | 660,484 | 645,015 | 15,469 | 2.4 |
| Evening Standard | 498,764 | 479,367 | 19,397 | 4.0 |
| www.liverpoolecho.co.uk | 484,219 | 498,062 | -13,843 | -2.8 |
| Wales Online | 350,786 | 343,425 | 7,361 | 2.1 |
| Newcastle Chroniclelive.co.uk | 228,464 | 233,563 | -5,099 | -2.2 |
| Birmingham Mail | 206,877 | 228,724 | -21,847 | -9.6 |
| Teesside Evening Gazette | 122,093 | 115,466 | 6,627 | 5.7 |
| Daily Post (Wales) | 83,141 | 96,870 | -13,729 | -14.2 |
| Huddersfield Daily Examiner | 62,732 | 61,805 | 927 | 1.5 |
| Coventry Telegraph | 61,288 | 65,593 | -4,305 | -6.6 |
