ABC Results Jan-Jun 2007 Round-Up: Women’s And Men’s Titles Record Significant Year On Year Circulation Declines

Significant declines were evident for the women’s weekly, women’s monthly and the men’s lifestyle sectors, with top titles recording year on year downturns for the period January to June 2007, according to today’s ABC consumer magazine concurrent release.

Top weekly Take A Break saw its circulation fall to just over one million following a year on year drop of more than 63,500 issues. Bella slid by more than 84,000, Heat recorded a loss of more than 20,000 copies, whilst Chat, Now, That’s Life and Woman all saw their total ABCs slide by more than 40,000.

There were some exceptions to the overall downturn in the women’s weekly sector, with Hello! adding 4% to its total, which now stands at just under 420,000 for the period. Significantly, Grazia bolstered its total by more than a quarter, to reach just over 220,000, whilst IPC’s new competitor, Look, exploded onto the market with its first ever ABC of almost 319,000.

In the women’s monthly sector, handbag-sized Glamour remained well on top with a total just short of 545,000, despite shedding more than 40,000 copies year on year for the period.

Emap’s NW (New Woman) saw its total ABC fall by almost 105,000 year on year whilst Top Sante Health & Beauty declined by more than 21,500. Other Emap offering, Yours, lost almost 56,000 editions from its total compared to the same period last year, whilst IPC’s InStyle shed more than 9% of its total year on year for the first half of 2007 to leave its total at almost 179,000.

IPC’s Essentials, however, was one of the titles to buck the trend, pushing its final figure up by around 35%, or a little off 26,000 copies, whilst Hachette Filipacchi’s Psychologies increased its ABC by a quarter year on year.

NatMags’ She was also up, by more than 23,000 issues year on year, to take its total to more than 169,000.

Meanwhile, it was a similarly depressed picture in the men’s lifestyle sector, with FHM suffering the largest actual downturn. The title dropped almost 110,000, more than a quarter of its total, year on year. However, its circulation is still ahead of the pack at more than 311,500.

Significant losses were also felt by Loaded, which was down 35% year on year, Maxim which shed more than 38,000 copies year on year, and Nuts and Zoo, which dropped 9% and more than 18% respectively.

New challenger, digital only format Monkey, has seen a 17% period on period boost in its ABCe figure, which now sits at around 245,400 readers of its electronic incarnation.

Detailed reports on all major sectors to follow for the rest of the day on NewsLine…

ABC: 01442 870 800 www.abc.org.uk ABC Electronic: 01442 870 800 www.abce.org.uk