ABC Results Jul-Dec 2008:Take a Break takes women’s weeklies top spot again
H Bauer’s Take a Break remains on top of the women’s weekly market, with a total circulation of more than 943,000 copies.
The title was down both year on year and period on period, however, by around 6% and 4% respectively.
Closer‘s circulation now stands at around 540,000 copies after a period on period upturn of 2.4%, although it dipped year on year by around 1.5%.
A few women’s weekly titles in our analysis showed year on year growth, withHello! and Look perhaps being the most prominent.
Hello!, although down by around 1% period on period, was up 7% year on year to almost 424,000 copies, while Look was up 2.3% period on period and around 3% year on year to more than 314,000 copies.
Bella, meanwhile, was buoyed by growth of 17% period on period and 1% year on year, to 224,000 copies, while Grazia remained static at more than 227,000 copies.
Although Bauer Consumer Media’s More! magazine was down by around 9.5% year on year, its September relaunch (see More Magazine Set For Second Relaunch) seems to have worked, boosting its circulation 11.5% period on period to over 181,000 copies.
The latest ABC’s show that Northern & Shell’s OK! suffered pretty badly, shedding 25.6% of its circulation year on year and around 16% period on period.
OK! now has a total circulation figure of 508,500 copies.
Also feeling the strain was Full House, down by almost 20% year on year and 7.5% period on period to around 125,000 copies.
Celebrity focused mag Heat, which appointed a new editor last June (see Heat Appoints Editor), was relatively static period on period, at 470,000 copies. It was down year on year, however, by around 11.5%.
New!, although down by around 4.5% year on year, reported a rise of 2% period on period, taking its circulation to around 443,000 copies.
| Women’s Weekly Magazines: Jul-Dec 2008 Year On Year Comparisons | |||||
| Title | Publishing Company | Jul-Dec 07 | Jul-Dec 08 | Actual Change | % Change |
| Bella | H Bauer Publishing | 221,661 | 224,013 | 2,352 | 1.1 |
| Best | NatMags | 330,770 | 295,970 | -34,800 | -10.5 |
| Chat | IPC | 519,413 | 469,407 | -50,006 | -9.6 |
| Closer | Bauer Consumer Media | 548,594 | 539,991 | -8,603 | -1.6 |
| Full House | Hubert Burda Media UK | 156,516 | 125,483 | -31,033 | -19.8 |
| Grazia | Bauer Consumer Media | 227,083 | 227,156 | 73 | 0.0 |
| Heat | Bauer Consumer Media | 533,034 | 470,475 | -62,559 | -11.7 |
| Hello! | Hello! Ltd | 395,396 | 423,649 | 28,253 | 7.1 |
| Look | Evarn Ltd | 305,603 | 314,329 | 8,726 | 2.9 |
| Love It! | Hubert Burda Media UK | 367,199 | 339,427 | -27,772 | -7.6 |
| More! | Bauer Consumer Media | 200,033 | 181,260 | -18,773 | -9.4 |
| My Weekly | DC Thomson & Co | 162,874 | 152,675 | -10,199 | -6.3 |
| National Enquirer – UK Edition | American Media Inc | n/a | 80,454 | n/a | n/a |
| New! | Northern & Shell | 464,727 | 442,996 | -21,731 | -4.7 |
| Now | IPC | 470,290 | 433,509 | -36,781 | -7.8 |
| OK! | Northern & Shell | 683,451 | 508,504 | -174,947 | -25.6 |
| People’s Friend | DC Thomson & Co | 335,486 | 326,790 | -8,696 | -2.6 |
| Pick Me Up | IPC | 426,327 | 374,268 | -52,059 | -12.2 |
| Real People | NatMags | 269,376 | 217,241 | -52,135 | -19.4 |
| Reveal | NatMags | 326,057 | 270,014 | -56,043 | -17.2 |
| Star | Northern & Shell | 305,806 | 268,292 | -37,514 | -12.3 |
| Take A Break | H Bauer Publishing | 1,001,003 | 943,229 | -57,774 | -5.8 |
| That’s Life! | H Bauer Publishing | 459,634 | 424,064 | -35,570 | -7.7 |
| The Lady | The Lady | 28,911 | 26,322 | -2,589 | -9.0 |
| Woman | IPC | 371,351 | 347,585 | -23,766 | -6.4 |
| Woman’s Own | IPC | 349,164 | 325,330 | -23,834 | -6.8 |
| Woman’s Weekly | IPC | 367,073 | 340,635 | -26,438 | -7.2 |
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 12 February 2009. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database.
ABC: 01442 870 800 www.abc.org.uk