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ABC Round-Up

ABC Round-Up

The women’s market fared worse than the growing male market; of the women’s weeklies, only 4 showed any circulation increase year on year, with the majority falling. Chat fared best, up 6.7% to 480,398. Me suffered the most, down 16.8% to 358,949. The market leader, Take A Break, increased its market share slightly from 17.6% to 18.1%. Bella and Me both lost around 1% of market share.

GENERAL INTEREST WOMEN'S WEEKLIES CIRCULATIONS: Source ABC Total Circulations

JUL-DEC92 MARKET SHARE % JUL-DEC 93 MARKET SHARE % % YoY CH
CHAT 450,038 5.54 480,398 6.06 6.7
WOMANS OWN 700,178 8.62 728,703 9.19 4.1
WOMAN 716,837 8.82 741,674 9.36 3.5
TAKE A BREAK 1,432,764 17.64 1,436,436 18.12 0.3
BEST 572,098 7.04 563,386 7.11 -1.5
PEOPLES FRIEND 484,487 5.96 477,316 6.02 -1.5
HELLO 487,704 6 471,952 5.95 -3.2
WOMANS WEEKLY 826,922 10.18 795,230 10.03 -3.8
MY WEEKLY 448,460 5.52 428,140 5.4 -4.5
WOMANS REALM 390,548 4.81 368,021 4.64 -5.8
LADY 60,026 0.74 55,655 0.7 -7.3
BELLA 1,122,578 13.82 1,020,008 12.87 -9.1
ME 431,575 5.31 358,949 4.53 -16.8

The women’s monthlies market fared not much better than the weeklies, although there were some big increases; Marie Claire achieved the highest year on year increase of the sector, up 18.6% to 367,628. Options and Vanity Fair also did very well, increasing 13.3% and 12.4% respectively. Living, She, The Clothes Show Magazine and Prima all showed a fall of more than 10%. Family Circle fared worst, dropping 16.1% to 339,967. Prima, despite its heavy fall, remains the market leader. Marie Claire increased its market share by over 1%.

GENERAL INTEREST WOMEN'S MONTHLIES CIRCULATIONS: Source ABC Total Circulations

JUL-DEC92 MARKET SHARE % JUL-DEC 93 MARKET SHARE % % YoY CH
MARIE CLAIRE 310,059 5.88 367,628 7.15 18.6
OPTIONS 144,232 2.74 163,455 3.18 13.3
VANITY FAIR 70,243 1.33 78,942 1.54 12.4
WOMAN AND HOME 410,157 7.78 434,736 8.45 6
HARPERS & QUEEN 81,735 1.55 86,053 1.67 5.3
GOOD HOUSEKEEPING 446,219 8.47 468,034 9.1 4.9
COMPANY 250,550 4.75 260,810 5.07 4.1
ELLE 214,743 4.07 220,616 4.29 2.7
TATLER 71,424 1.36 73,262 1.42 2.6
WOMANS JOURNAL 156,075 2.96 156,821 3.05 0.5
NEW WOMAN 261,706 4.97 262,150 5.1 0.2
COSMOPOLITAN 472,770 8.97 456,703 8.88 -3.4
VOGUE 186,162 3.53 179,358 3.49 -3.7
ANNABEL 50,402 0.96 48,417 0.94 -3.9
ESSENTIALS 421,112 7.99 380,410 7.4 -9.7
PRIMA 682,191 12.94 612,670 11.91 -10.2
SHE 283,916 5.39 251,860 4.9 -11.3
LIVING 187,454 3.56 161,039 3.13 -14.1
CLOTHES SHOW MAG 163,730 3.11 139,139 2.71 -15
FAMILY CIRCLE 405,424 7.69 339,967 6.61 -16.1

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