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ABC Round Up – Women’s Monthlies

ABC Round Up – Women’s Monthlies

The January to June ABCs show the women’s magazine market increasing by 262,098 copies on last year, to 5.8m. Most of this increase can be attributed to the inclusion of OK, which did not report an ABC for January to June 1994.

Gruner & Jahr’s Prima boasts the highest circulation of the women’s monthlies at 557,338, despite a year-on-year fall of 7,710 (-1.36%). Prima’s closest rival is National Magazine’s Good Housekeeping, whose ABC was up by just 857 (0.17%) to 502,511. IPC’s Marie Claire recorded the highest increase, up by 57,090 (14.34%) to 455,109. It is now selling just 1,022 fewer copies than Cosmopolitan, which increased by 39,117 (9.38%) to 456,131.

IPC’s Living recorded the largest drop in circulation, down by 31,288 (-21.93%) to 111,328, followed by Sainsbury’s magazine, down by 21,100 (-6.47%) to 304,630. Relative newcomer Chic remains at the bottom of the pile with an ABC of 42,671, down by 18,616 (-30.37%) year-on-year.

Title Publisher Jan-Jun’94 Jan-Jun’95 %Change Actual Ch
Chic N&S 61,287 42,671 -30.37 -18,616
Clothes Show Mag BBC 138,819 132,288 -4.7 -6,531
Company Nat Mags 268,022 305,829 14.1 37,807
Cosmopolitan Nat Mags 417,014 456,131 9.38 39,117
Elle Emap 222,864 222,876 0 12
Essentials IPC 376,112 363,202 -3.43 -12,910
Family Circle IPC 302,902 286,494 -5.41 -16,408
Good Housekeeping Nat Mags 501,654 502,511 0.17 857
Harpers & Queen Nat Mags 79,122 86,447 9.25 7,325
Living IPC 142,616 111,328 -21.93 -31,288
Marie Claire IPC 398,019 455,109 14.34 57,090
New Woman Emap 258,552 261,629 1.19 3,077
OK N&S n/a 200,017 n/a n/a
Options IPC 160,416 165,291 3.03 4,875
Prima G&J 565,048 557,338 -1.36 -7,710
Sainsburys New Crane 325,730 304,630 -6.47 -21,100
She Nat Mags 257,223 272,882 6.08 15,659
Tatler Conde Nast 80,373 86,248 7.3 5,875
Top Sante Presse 152,269 154,139 1.22 1,870
Vanity Fair Conde Nast 79,043 79,185 0.17 142
Vogue Conde Nast 183,439 183,630 0.1 191
Woman and Home IPC 417,670 426,452 2.1 8,782
Womans Journal IPC 166,412 160,377 -3.62 -6,035
Total 5,554,606 5,816,704 4.72 262,098

IPC and National Magazines dominate the monthlies, together accounting for 62% of the market. With 7 titles IPC has a total circulation of 1.97m and accounts for 34% of the market. National Magazines’ 5 titles account for 28% of the market with a total circulation of 1.62m.

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