Following a reworked set of auditing procedures unveiled last month (subscribers see ABC Revises National Newspaper Rules), the Audit Bureau of Circulations is having to go back and reassess again its procedure for auditing bulk sales.
The bulk sales rules currently require that publishers provide information about footfall, which is the number of people passing through an area where bulk sales are available. The ABC has subsequently deemed this impracticable.
The ABC is to address the problem at a meeting of the national newspaper working party in the near future, and new rules are expected shortly.
Audit Bureau of Circulations: 01442 870 800
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.AcceptPrivacy policy
