Absolute to launch new radio station

Absolute Radio has unveiled plans to launch a new live music station under the name Absolute CTRL.

The new DAB station, which will broadcast live music events, will be funded through sponsorships and promotions, according to reports.

The radio group said Absolute CTRL will air “a selection of rock and pop music aimed at a broad adult audience, featuring sessions and music performed before a live audience and tracks chosen by listeners”.

Absolute plans to test the platform internally over the next few weeks, before launching a test version to a small number of listeners.

Chris Lawson, brand director, said Absolute has “focused on live music, live sessions and output this summer” and the new station has been designed to showcase that content.

Absolute hopes to launch the new station, which will reportedly allow listeners to choose content, within the new few months.