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Acme Becomes Equinox
Acme Media has changed its name to Equinox Communications. The company will continue to plan and buy media, but will also offer clients a marketing service. Simon Mathews, chief executive of Equinox has appointed Dave Hughes, former head of planning at Y&R, as a director of the agency.
Colin Jelfs, a founding partner of BBJ Media Services, has left suddenly, following a board meeting. BBJ is now left with just one founding partner, managing director Jerry Buhlmann.
