Ad Age abandons weekly publication

Advertising Age has announced changes to its print product that will see the magazine published bi-weekly, rather than weekly.

While the frequency of the publication will decrease, the minimum pages in each issue will increase by 50%, with stories supported by “richer visuals and deeper data”.

In an email to subscribers, the advertising magazine – first published as a broadsheet in 1930 – explained that it needs to devote greater resources to its offering in order to meet the demands of its audience.

As compensation, existing subscribers will have the option to receive one of Ad Age’s research reports for free – individually valued at $249.

“[Readers will] continue to get news, analysis and insight, as well as strong enterprise stories that focus on trends, consumer behaviour, company strategy and our industry’s movers and shakers,” Ad Age wrote to subscribers.

“We hope that you continue to feel that Advertising Age is your essential resource for tools and information to help you do your job better but, as a reminder, if you are ever not satisfied with Advertising Age for any reason, you can get a full refund on the remaining portion of your subscription with no questions asked.”