Ad Agencies See Fall In Profits

According to recent research conducted by accountants, Willott Kingston Smith, profits for advertising agencies have gone into steady decline, with operating losses per head reaching their highest to date.

ADVERTISING AGENCIES

Reported in their monthly marketing services bulletin, Monitor, nearly half the agencies surveyed reported operating losses.

Billings for media independents have increased for the second consecutive period, according to the study, and margins remained constant.

MEDIA INDEPENDENTS

The poorest performance was registered by direct marketing companies where annual gross income has fallen by 11.3% since the last period covered by Monitor.