Adshel Claims Largest Ever Street Furniture Contract Win

Adshel has won what it claims is the single largest street furniture advertising contract ever, a 15 year deal for Singapore worth around US$500m, or just over £350m. Roger Parry, CEO of parent company Clear Channel International described it as a “highly strategic win”.

The contract awarded is for over 4,000 advertising faces, which will give the company more than 85% of the outdoor roadside market in the company, as bus shelter is the only form of outdoor advertising allowed by the Singapore government.

Peter Kemeny, managing director of Adshel in Singapore, commented, “We will offer a real alternative to advertisers who are used to using mainly TV and Press. Outdoor advertising expenditure in Singapore grew by 51% in 2000 and further growth is expected to continue this year.”

Adshel: 020 7287 6100 www.adshel.co.uk

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