According to a report in Marketing Week Adshel, which said that it would be the first *More Group Implements POSTAR outdoor contractor to use POSTAR, has delayed its implementation of the new “audience” data due to problems converting it into a sales and booking system.
It is now believed that the new packages will not be available to poster specialists until around July 1997. This is mainly due to the fact that since Adshel’s competitors were not using the data buyers would be have to convert the new “audience” figures back into site numbers.
* MediaTel subscribers only
Adshel: 0171 287 6100
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