The Advertising Association has announced that, following a Council meeting, two new members will be joining the organisation. The Direct Selling Association (DSA) and Public Relations Consultants Association (PRCA) will become members as from 1 January 1998.
…The AA, with the support of the Department of Trade and Industry, has published a revised edition of its guide to advertising for small businesses. The guide includes chapters on knowing your customer, how and where to advertise, how to choose an ad agency, and a list of contacts.
AA: 0171 828 2771
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