Advertising Standards Authority Crucifies Blasphemous Ad

The Advertising Standards Authority has upheld complaints published in its monthly report against a national press Rey & Co stationary advert. Ecclesiastical lettering was used carrying the line “Rey & Co Born Again Paper”. Another headline read: “Jesus he loves me. Feel the power of his love – or hers. Enchant them with a loving message you’ve designed and printed on a Rey & Co greetings card”.

The ASA ruled that the advert was likely to cause serious and widespread offence, and welcomed the advertiser’s decision to withdraw it.

A report published at the end of last month pointed to growing public concern on matters such as bad language, suitability for children and religion in advertising (see Newsline).

Advertising Standards Authority: 0171 580 5555