Connected Screens tracker

Adwanted Connected’s exclusive Connected Screens tracker survey monitors consumer adoption and usage of relevant media technology with a focus on connected screens. Results, data and insights are available exclusively within the Adwanted Connected tool.

The tracker approaches media consumption from the perspective of the consumers themselves, giving a user-centric view of how adoption of screens and platform technology is driving high level media usage.

The future of media lies in understanding exactly how consumers interact with the range of screens they encounter in their daily lives, from the smallest screens in their hands to the largest digital outdoor screenage.

The Connected Screens Tracker began first fieldwork in September 2014, with the core survey conducted with:

• 2000 adults in broadband homes per wave aged 16+
• Two waves per year, each spread evenly across a six-month period, allowing continual tracking of consumer trends.
• Fieldwork is conducted by our fieldwork partner Potentia Insight from their representative access panel of UK consumers.

Any questions on the survey, please contact Anne Tucker at Adwanted Connected on [email protected] or 020 7420 3252.