Aegis Centralises Media Operations

Global communication company, Aegis Group, is bringing all its media operations under an umbrella platform called Aegis Media.

The network will comprise all Aegis’ client-related media brands including Carat, Posterscope and its portfolio of specialist communications services agencies.

Aegis Media will also support the company’s new independent media network, Vizeum, which will be launched on 16 June. However, Carat and Vizeum are to operate as separate media networks.

Aegis says that the new structure is being created to provide more cohesion within its media businesses, to increase the range of services used by clients and to optimise the buying clout of the combined group.

Initially launched in Europe only, it is anticipated that Aegis Media will be rolled-out globally in the latter part of 2003. CEO Doug Flynn will take direct responsibility for Aegis Media on a worldwide basis.

Aegis Group: 020 7070 7700 www.aegisplc.com

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