Aero launches lenticular campaign

One thousand 6-sheet lenticular panels are being installed around the country as part of a campaign for Nestlé Aero.

The lenticular panels, designed to work alongside Aero’s ‘skate park’ TV campaign, are the most complex lenticular creative to-date, featuring a 20-frame animation.

The Outdoor campaign, running on Clear Channel Outdoor sites across the country, was planned and bought by Source OOH, and executed by Hyperspace, the innovations division of Posterscope. The creative agency was JWT.

Richard Simkins, senior project manager at Hyperspace, said: “Our research has shown that using lenticular panels in out-of-home is a great way of differentiating your brand with the consumer.

“This fantastic campaign demonstrates how great work can be achieved when creative, media and specialist agencies work with each other right from the start.”