Allsports has signed a deal with Sky to sponsor its coverage of the 1998/9 Coca-Cola Cup season. The first match to carry the endorsement will be the final between Chelsea and Middlesborough on Sunday 29 March.
Associations will be made on all opening and closing credits with both visual and verbal references. There will also be five second break bumpers throughout all Coca Cola Cup matches.
The deal was negotiated by TMD Carat Manchester.
BSkyB: 0171 705 3905
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