Amazon to use UltraViolet

Amazon has announced plans to offer films via the UltraViolet system.

Speaking at this week’s CES in Las Vegas, Bill Carr, executive VP of digital media at Amazon, confirmed that the company will be offering UltraViolet rights from a Hollywood studio.

UltraViolet, the cloud-based technology that lets users access films and TV content on computers, internet-enabled TVs, tablets and smartphones via their online account, is backed by the Digital Entertainment Content Ecosystem whose members include Hollywood studios, technology companies and multi-channel operators.

2012 has been dubbed the year of UltraViolet. “We have reached an agreement in the last few days with one of the major studios for rights that will include UltraViolet rights and we are excited about the additional possibilities this will enable,” Carr said.

Read the full Advanced Television article here.