Amra Ltd has won the first regional consumer advertising campaign from the Scotch Quality Beef & Lamb Association. The account is worth around £100,000 and will run in 21 key regional newspapers; previously the organisation had only advertised in the trade press.
Roy Jeans, managing director of Amra said: “The positive response fully justifies the creation of a new business team, which was set-up to seek out new national advertisers for the regional press. It also confirms our belief that there is considerable interest in the medium and that national advertisers simply need to be reminded of the benefits.”
Contact, Sue Ash: 0171 240 6005
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