AMRA’s coverage of national sales representations was greatly strengthened by the acquisition of The Hampshire Chronicle Group. The group, previously represented by Mediaforce’s Newspaper Representations, includes The Romsey Advertiser and The Eastleigh and South Hants Weekly News.
The move, which commences on the 1ST August 1996, increases AMRA’s market share (over 25%) and may strengthen the position of the regional press as a serious alternative in mass market approach compared to television, radio and the national press. AMRA hopes to “champion the importance of regional markets in this environment.”
Roy Jeans, managing director of AMRA, said:
“We are delighted to be appointed to represent these newspapers, for they are excellent products in an affluent area of England and fit well with our Isle of Wight title.”
“The win also fits in with our long-term ambition to grow our market share, enabling us to promote the regional press medium even more strongly with the ultimate aim of ensuring the success of the publishers we represent.”
The appointment is AMRA’s second in June.
AMRA: 0171 820 1000
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