Amra In New Card Deck Newspaper Initiative

Amra, the regional sales company, is joining forces with Print Direction, the card deck publisher, to provide advertisers with a new newspaper-linked direct marketing service which will generate an additional revenue source for the regional press.

Print Direction, which produces card decks for over 30 regional newspapers and business publications in the UK, has appointed Amra to sell its business card deck service to national advertisers with immediate effect. Local advertisers will be handled by the regional newspapers’ sales teams. The decks are distributed to around 10,000 businesses based in the circulation areas of each newspaper.

Mike McCormack, chief executive of Amra said: “Traditionally, many regional newspapers do not carry a significant amount of business-to-business advertising and this is a great opportunity to claim a larger share. More and more advertisers are putting card decks on their schedule because they have a straightforward role to play in generating sales leads. It is an extremely cost-effective medium.”

There are around 20 million card decks mailed each year in the UK and it is estimated that at present approximately £25 million is spent by advertisers on this medium.

Amra: 0171 820 1000