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Amra Wins The Race

Amra Wins The Race

The Racing Post has appointed Amra Ltd to support its drive to win a share of mainstream consumer advertising revenue. This is the first time that the paper has employed a sales house.

“Working with Amra, we identified an opportunity to increase the Racing Post’s revenue significantly by maximizing its ability to target that notoriously inaccessible group, the young ABC1,” explained Michael Harris, chief executive, The Racing Post.

Further Information, Ash Associates: 0171 240 6005

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