AMS Media launches in the north following rebrand

Independent agency AMS Media Group has launched in Leeds as it looks to grow its business outside of London.

Ex-Mediacom Leeds directors, Steve Empson and James Whitehead, have partnered with the agency on the launch.

“The north used to be well served by a plethora of independents,but much less so now,” said Paul Phelps, CEO of AMS.

“We’d like to redress the balance and provide clients with a greater choice, notwithstanding the fact that the recent challenges faced by the networks makes the ‘indie’ proposition more relevant than ever.”

Coinciding with the launch, AMS has redefined the meaning behind its name as Actually Making Sense, hoping clients will recognise the agency as a solution to “unnecessarily complicated” and “illogical” practices in media.

Commenting on the rebrand, managing director Duncan Collins said: “We have always built close, long term relationships with our clients centred on neutral planning, pragmatic buying and ultimately, trust.

“Given the apparent failings of many larger agencies to deliver these principles, we believe the time is right for our message to resonate.”