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AMV And PHD In Further Merger

New PHD’s TV sponsorship and programming division Big Time is about to merge with Abbott Mead Vickers.BBDO’s sponsorship outfit The Drum.
This marks a further closening of ties between the two companies, since New PHD was created by a merger between AMV and PHD in May *AMV Creates Media Giant With PHD.
…M&C Saatchi is creating a media spin-off which will specialise in sponsorship. M&C Saatchi Sponsorship will be up and running next year.
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