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AMV And PHD In Further Merger

AMV And PHD In Further Merger

New PHD’s TV sponsorship and programming division Big Time is about to merge with Abbott Mead Vickers.BBDO’s sponsorship outfit The Drum.

This marks a further closening of ties between the two companies, since New PHD was created by a merger between AMV and PHD in May *AMV Creates Media Giant With PHD.

…M&C Saatchi is creating a media spin-off which will specialise in sponsorship. M&C Saatchi Sponsorship will be up and running next year.

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