Anna Hickey joins Maxus UK as managing director

Maxus UK has announced the appointment of Anna Hickey as managing director, where she will be responsible for managing client relationships, new business and consultancy.

Hickey joins from GroupM Primus, where she has been leading the Johnson & Johnson business in six markets across Northern Europe.

She was also chair of the Commercial Strategy Board for MEC UK, as well as sitting on the Strategic Leadership Board for MEC.

Hickey will report to chief executive Nick Baughan.

Commenting on the appointment, Baughan said: “Anna has a terrific track record of agency leadership and client services, as well as a proven entrepreneurial spirit.

“She is the epitome of all our values and is absolutely the right person to help us take Maxus into its next phase of growth and development.”

Hickey added: “I am thrilled to join the Maxus fold at this exciting chapter in its story. I love the team’s ambitious energy and am looking forward to working with a great set of people and a great set of clients.”