AOL appoints Coleman as new Platform-A president

AOL has appointed former Yahoo! executive Greg Coleman as president of its ad business Platform-A.

Coleman, who will report directly to AOL president and chief operating officer Ron Grant, is set to replace Lynda Clazirio.

He will be responsible for driving branded display sales across the group, which includes AOL.com, AIM, MapQuest and Advertising.com’s third party networks.

Coleman will also help to develop AOL’s new business unit MediaGlow, which was launched in January to centralise AOL’s publishing efforts (see AOL launches its third core business unit), as well as Bebo host People Networks.

Randy Falco, chairman and chief executive of AOL, said: “Greg Coleman is the perfect person to build on the foundation we created at Platform-A and drive branded display sales across our fast-growing MediaGlow programming network.

“Greg’s a seasoned sales pro who understands that online brand building is the next frontier in digital advertising, and that whoever can deliver marketers measurably improved branding online will be positioned for long-term success,” he added.

Previously, Coleman was executive vice-president of global sales at Yahoo!, and president and chief executive of next generation search and ad targeting company NetSeer.

AOL: 01268 530919 www.aol.co.uk