AOL has hired Tom Hosking as its new commercial director to lead the UK sales team.
Hosking, who joins the company from Turn where he was UK sales director and EMEA sales director, will be responsible for driving advertising revenue and growth across AOL UK’s content, video and programmatic platforms – including content brands AOL, The Huffington Post UK, Engadget and TechCrunch.
He will also play a key part in the local rollout of ONE by AOL, the first cross-screen programmatic advertising platform optimising campaigns from web to TV.
“I’m delighted to be joining AOL, a company that has transformed itself over the past few years into a leading player in content, video and programmatic,” said Hosking.
“AOL has a unique place in market with its rich mix of content and advertising platforms. I’m looking forward to joining and leading an award winning sales team.”
Graham Moysey, head of international, AOL, added: “AOL is at the intersection of culture and code, a company built on great content and technology platforms.
“Our business is also built on great talent, training and mentoring, so Tom’s strong mix of media, programmatic and leadership skills will be a fantastic addition to our established sales team.”