Apple plans to nearly double digital advertising headcount

News in brief

Apple is planning to dramatically expand its digital advertising workforce in less than 18 months, according to reports in The FT and Business Inc.

The iPhone maker currently has roughly 250 people on its ad platforms team according to LinkedIn and is looking to recruit another 216 employees per its careers website. In late 2020 Apple’s ad platforms team hired 56 people.

This comes as the tech giant introduced changes to its iOS app tracking permissions making it harder to track consumer behaviours.