Alan Bryson, ex joint MD of TVMM, has been appointed Field Sales Director of the Family Channel – due to launch on September 1st 1993.
The Family Channel, owned by US company International Family Entertainment, will transmit between 9-10 hours per day of ‘positive entertainment’ – both US and soon to be commissioned UK offerings. The Family Channel (US) is accessible to around 60m US homes, with IFE having a market capitalisation of just under £500m – a similar figure to that achieved by Central TV.
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