Helena Hudson is to join Optimedia, heading the £7m L’Oreal and Lancome accounts. Hudson, who was O&M Media’s former press buying manager, will join Optimedia as a media account director in mid – August.
Optimedia 0171 935 0040.
The National Magazine Company has appointed Marc Hope, agency manager of Readers Digest as ad director of House Beautiful. Hope will take up his new position on September 4th and will replace Sue Reed, who is on maternity leave and who will take up another position on her return.
Natmags 0171 439 5000.
Helen Slater, a group head within the loose insert operation, Innovator, has been promoted by IPC Magazines to advertisement manager on Woman, Women’s Own and Eva.
IPC Magazines 0171 261 5000.
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