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April 1995 Register Meal
The latest Register Meal figures have been released for April 1995; the table below shows the top spending brands by medium.
| MEDIUM | BRAND | EXPENDITURE |
|---|---|---|
| ‘000’s | ||
| Television | Honda Civic Range | 2317 |
| Radio | Sony Equipment Range | 289 |
| National Press | Currys Store | 2701 |
| Consumer Magazines | Franklin Mint Plates | 478 |
| Regional Press | Halifax Property Services | 1094 |
| Cinema | Smirnoff Vodka | 438 |
REGISTER MEAL – APRIL 1995 – TOP BRANDS
The top television advertiser in April was Honda Civic; in April last year the Renault Laguna was the top spending brand at £3,215,000. The Honda Civic’s spend was almost £1m less at £2,317,000.
Radio expenditure was up in general on last year’s figures, with the top spend this April by Sony Equipment, at £289,000, compared to last April’s top radio spender, McDonalds at £176,000.
Halifax Property Services was the greatest spender within Regional Press with a substantial increase in a year on year comparison. Depot Home Improvment Store was April 94’s biggest spending company within Regional Press with £176,000. Halifax Property Services spent £1,094,000 for the same period in April’95.
