Archant puts in local TV bid

Mustard, a joint venture between Archant and other Norwich partners, has been named by Ofcom as one of two applications to run a new local TV channel based in the city.

Mustard chairman, Johnny Hustler, said: “Archant has been providing news and information to the people of Norwich and Norfolk for the past 150 years.

“Mustard is another channel through which we can continue to provide this valuable service along with our partners. The station will highlight a wide range of local issues, stimulating well-informed debate and motivating local people to engage with them.

“Partnerships established with academic institutions, local businesses and production companies will ensure that Mustard is an authentic local service made by and for the people of Norwich. Mustard will support the development of local creative talent, in particular people involved in the media and film industry in the Norwich area and especially those at the start of their careers.”

Mustard Digital, the online web TV platform, is due to launch in January 2013.

Yesterday, STV revealed that it has partnered with Glasgow Caledonian University and Edinburgh Napier University in a bid to deliver two new local television channels in Edinburgh and Glasgow – ETV and GTV.

Read more here.