The Advertising Standards Authority has upheld a complaint from Haymarket Publications against Centaur, which claimed in an advertisement for Marketing Week that 94% of advertising and marketing personnel read each issue. In fact the names for Centaur’s research came from its own controlled circulation database.
The ASA agreed that the research was “biased and invalid”, and told Centaur to conduct a truly independent survey if they wanted to make such a claim.
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