Associated New Media Launches Personal Finance Website
Associated New Media (ANM), the online arm of Associated News & Media, is to launch a personal finance website, www.thisismoney.co.uk/, early in the new year. This follows in its This Is… series of sites which have been developed across the country.
The website is to target the same middle market of consumers as the group’s Daily Mail and Mail On Sunday newspapers: ‘the housewife from Huddersfield’ as well as city professionals, according to Paul Zwillenburg, managing director of ANM.
Internet research company, Fletcher Research, has predicted that personal finance advertisers are the second largest sector on the internet at present, accounting for 25% of all web advertising spend.
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