Associated Newspapers, publisher of the Mail titles, is reported to be planning an Internet venture which would launch consumer Web sites carrying a heavy volume of targeted advertising.
Associated Electronic Publishing was unavailable for comment but further announcements are expected by the end of the year. The company is also apparently claiming that it will be able to offer advertisers extremely accurate user figures on a cost per thousand basis.
The move by Associated coincides with the recent announcement by BSkyB that it is to set up an Internet advertising service *BSkyB To Launch Internet Ad Service. Recent reports have suggested that the Internet will account for 22.2% of all advertising within six years as more ads migrate to the Net and by 2002 the total spend on Internet advertising is expected to total £3.43 billion *MAGtrack Carries Out FT Survey.
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Associated Electronic Publishing: 0171 938 7469
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