Atlantic 252 Appoints Head Of Sponsorship And Promotions

Atlantic 252 has appointed Clare Dove as head of sponsorship and promotions.

She joins from Mills & Allen where she was client sales manager with key responsibilities for generating new business. She has previously held senior sales positions with Capital Radio and The Guardian newspaper.

Her appointment signals a strategic decision by CLT UK Radio Sales to offer clients tailor-made, creative sponsorship and promotions campaigns. CLT UK Radio Sales, which has overall responsibility for the branding and revenue generation of CLT UK Radio’s two national stations Atlantic 252 and Talk Radio, will also continue to build its talent base with further key appointments over the coming months.

Stan Park, commercial director of CLT UK Radio Sales, said: “A lot of radio industry sponsorship and promotion campaigns are second-hand, off-the-shelf-ideas. With Clare’s appointment, Atlantic 252 will be able to create campaigns suited to the needs of the customer rather than the radio station.”

CLT UK Radio Sales: 0171 436 6363