Atlantic Appoints Youth Marketing Agency For Revamp

Continuing its realignment as a youth radio station, Atlantic 252 has appointed specialist youth PR and marketing agency FFI as part of the station’s revamp.

Atlantic is to introduce a number of shows and presenters to strengthen the station’s credibility and awareness amongst younger listeners. FFI won the business on the strength of its work for Atlantic’s flagship dance programme, bpm. The promotional campaign will run throughout next year and is to include sponsorship and event placement.

Atlantic recently appointed David Dunne as its programme director as part of its move toward a younger, hipper style (see Atlantic 252 Continues Youth Focus With Appointment Of MTV’s Programme Director).

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Atlantic 252: 0171 637 5252 FFI: 0171 534 9100