Attic Futura are launching a new young women’s monthly title in October. Called Sugar, the glossy title is launching with an initial print run of 400,000.
Aimed principally at 14-17 year olds, the title will be a general lifestyle guide, covering beauty, fashion and entertainment. Each edition will have over 100 pages. £1m is being spent on launch promotion. Ad rates are £4,730 for colour guaranteed page, £3,311 for mono. At the moment cover price and launch date are being kept under wraps but should be released next week. Ad manager is Wendy Evans: 071 636 5115
…IPC are launching a new women’s weekly, Eva, in September. Details are not yet confirmed and should be announced tomorrow…
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