Audi becomes Sky Sports’ official innovation partner

News in brief

Audi has partnered with Sky Sports to become its first innovation partner.

The agreement will include sponsorship of the Power Meter (pictured, below), a Sky Sports’ innovation that will be featured on new cricketing tournament The Hundred,  alongside bespoke TV creative and co-branded social content throughout the rest of 2022.

The partnership was planned and brokered by Omnicom Media Group’s PHD and Sky Media.