AudienceProject hires Nielsen’s Ben Samuel to lead partnerships

AudienceProject has appointed Ben Samuel as vice-president of partnerships as it continues its growth ambitions.

Samuel will lead the digital audience measurement company’s partnership team to develop and expand its relationships with media platforms.

The global hire complements three recent partnership director appointments at AudienceProject. Jasmin Metz joined in August, while Robert Singleton and Stefania Fussi both took up their roles in September.

In November, Disney+ became part of AudienceProject’s cross-media measurement platform in European markets. Google’s YouTube signed a similar deal with AudienceProject in July covering the UK market.

Samuel joins from Nielsen, where he was vice-president of sales, EMEA, marketing effectiveness. He has also previously worked at Google, PHD and Innovid.

He said: “The way AudienceProject is disrupting the research industry by offering a SaaS platform for always-on cross-media measurement excites me, and I’m really looking forward to using my measurement experience with key global publishers and platforms to scale the business with our partners across Europe and globally.”

Thomas Gregers Honoré, AudienceProject’s CEO, added: “This appointment marks the next chapter in our growth journey, and with his extensive experience and expertise in media and measurement, I’m confident he will be a great asset to AudienceProject.”

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