The irony of the future of TV is that we’ve now come full circle: we’re once again in a landscape where some content is free and some is paid for, and that’s a good thing.

Premium insights into consumers’ viewing preferences are essential for successful results.

Alex Hole, VP, Samsung Ads Europe looks at the importance and staying power of the watercooler moment in television programming formats

Alex Hole, VP Samsung Ads Europe looks at how lockdown changes may alter the future of TV viewership