Ahead of MediaTel’s ‘Future of Television’ seminar, Alex North, head of commercial operations at AGB Nielsen, looks at what Ofcom’s PSB blueprint and the forthcoming Digital Britain report mean for the future of television…There’s never been a more empowering time for TV viewers. An explosion of choice created by the ever-expanding list of channels available,… Continue reading The Future of Television

Alex North, head of commercial operations UK, AGB Nielsen Media Research, reflects on 2007’s television landscape, and looks at what the future might hold for the industry…How do you grab the attention of time poor, channel-surfing, multi-tasking, ad-skipping audiences? With plasticine rabbits and drumming gorillas apparently.I’m not sure many people saw that coming at the… Continue reading TV In 2007

Alex North, head of commercial operations UK, AGB Nielsen Media Research, examines the state of the TV industry ahead of MediaTel Group’s ‘Future of Television’ seminar, looking at the myriad of issues that may arise during the debate…Next week sees a defining moment for the UK television market. On October 17 Whitehaven in Cumbria will… Continue reading An Interesting Time For Television

Alex North, head of commercial operations UK, AGB Nielsen Media Research, examines how personal measurement meters will become key to understanding media consumption as traditional channels morph beyond recognition…What we want, when we want and how we want it. It’s a pretty accurate description of how the TV market has evolved in recent years, and… Continue reading Audience Measurement In The Evolving TV Landscape