Netflix must take the wheel on steering commercial activity, whether it wants to or not.
Andrew Rosenman
Andrew Rosenman is the founder and President of Arise Communications Inc., an advanced media consultancy based in New York. Arise was formed to bring real world advertising industry insight into the advanced advertising product and services sector. Prior to forming Arise he worked in a variety of executive positions with interactive media agencies beginning in 1994 at interactive media pioneer Magnet Interactive Studios. Arise clients include U.S. cable giant Comcast, Canadian cable and wireless company Rogers Communications, AMC Networks and A&E Television Networks.