Programmatic is about to enter a phase of ultra-customisation for brands and for people, writes Infectious Media’s Andy Cocker.

There’s been no shortage of informed comment and speculation recently about what Google are planning to do with their latest acquisition – Invite Media.

Andy Cocker, co-founder and managing partner at Infectious Media, the specialist digital media agency, takes an in-depth look at Google’s new media planning tool, Ad Planner.On 24th June 2008, at the Advertising Research Foundation annual conference in New York, Google unveiled their new media planning tool, Ad Planner.To many industry observers this wasn’t much of… Continue reading Google’s Ad Planner